The BBA program aims at developing a student’s intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education.

The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise. Students in this program have to complete a total of 120 Cr, within 3 to 4 years of continuous study, and choose among the following concentrations:

General Management

The BBA program aims to produce up-to-date, assertive and effective executives for business and other organizations, prepare students for higher studies in business abroad, and open more doors of opportunities by fulfilling their potential of high earnings, and greater personal development.

General Management Outcomes
  • Acquire, interpret, and analyze information concerning management issues using logic, quantitative and qualitative analysis, and critical thinking skills.
  • Interpret management information and demonstrate abilities to plan, organize, lead, motivate, and complete individual and group projects in a timely manner.
  • Express and share their findings through written, oral, and visual presentations.

Human Resources management

Develop the student’s intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education, and assist the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise.

Human Resources Management Outcomes
  • Prepare individuals to manage the development of human capital in organizations
  • Provide related services to individuals and groups.

International Management

Develop the student’s intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education, and assist the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise.

International Management Outcomes
  • To develop a student’s intellectual ability, executive personality and managerial skills through
    an appropriate blending of business and general education.
  • Assist the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise.

Marketing

Build the student knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles, to become a better marketer, strengthening his/her prospects and effectiveness.

Marketing Outcomes
  • To build the student knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles.
  • The student will become a better marketer, strengthening his/her prospects and effectiveness.
  • The student will solidify their knowledge and skills to help grow a business through the marketing department.
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Dear students, faculty members and administration staff, AUL Marbella, as being part of international university of leadership located in Orlando Florida, and following the instructions of the American health department, as well as the Spanish government decision, we announce that counting from today Friday 13th, the university is physically closed until further notice.
AUL Marbella is still operating online and virtually, for any request or information please contact us via email: contact@aulm.education
Terms and Conditions apply
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Notification